Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search.

So as a result, we have Google Social Search: meaning a site can jump from #30 to #3 in the SERPs just because someone in your Google+ circles shared the link. Getting an RT from The Huffington Post can jump your blog post from #8 to #1. It’s a brave new world of social SEO – and it’s one that no SEO can afford to ignore.

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