9 Real-Life Rules For Creating Shareable Content
So you want to create content that’s going to get shared right? I found this really good post that will give you a checklist of creating content that spreads in the social web. Here’s the list at a high level:
- It Helps Us Connect
- It’s Useful
- It Starts A Conversation
- It Strikes An Emotional Chord
- It Helps Define Us
- It’s Funny
- It Makes Us Look Smart
- It Makes Us Feel Part Of Something Bigger
- It’s Juicy
If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we’re all striving to create.
People share information online for the same reasons they share in real life. The good news? That makes us all experts in creating content that spreads, just by being human. All it takes to draw some inspiration, then, is a little self-reflection. Here are nine reasons people share in real life, and some tips for using those sharing impulses to create shareable online content.
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