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LinkedIn 4x better for B2B leads than Facebook or Twitter says study

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Pretty interesting break down of numbers from Hubspot, you can see the free ebook at Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn.

In a study of 3,128 HubSpot B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%).

The methodology was a data dump of all of HubSpot customers’ social media traffic and leads collected through the HubSpot system in 2011

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