LinkedIn 4x better for B2B leads than Facebook or Twitter says study
Pretty interesting break down of numbers from Hubspot, you can see the free ebook at Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn.
In a study of 3,128 HubSpot B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%).
The methodology was a data dump of all of HubSpot customers’ social media traffic and leads collected through the HubSpot system in 2011
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