This is a pretty important distinction when your looking to release a digital marketing plan. Especially in a market where you might not have much influence. I’m still on the fence as to how well services like Klout, Kred, and PeerIndex help but they do at least point you in the right direction.

There are two broad areas of focus in digital influence – personal and contextual – that offer two different ways to identify and measure influence.

If you’re scratching your head about the differences, you’re not alone.

To help you better understand this emerging market, we’ve put together a brief comparison of personal and contextual influence and the tools that are available for each.

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