So vain are we. Pinterest, Tumblr, Facebook, Twitter. We Like it; we Love it; we spend countless hours on it. For what?

Social media is a talent trap. It’s where good, honest manhours go to die. If only we spent as much time producing something with our passion as we do seeking karma and self-gratification. Don’t Re-pin that recipe because the cake looks delicious; go make it yourself and post a picture of your creation! Don’t obsess over your Facebook Likes or Twitter Follower counts; these numbers are meaningless without context–without that actual 1-to-1 relationship.

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