Twitter’s Credibility Problem — Does It Really Have One?
This post kind of beats around the bush but ultimately it comes back to getting people to your own platform. Something where people are building a relationship with your content, your ideas, and what you do.
That’s also why we decided to build a curation platform called Curation Traffic. We knew that engaging within the social sphere is good but ultimately we have to drive engagement back to platforms we control.
Where you read something may impact credibility as much as what you read – especially if where you read something is on Twitter, according to a new study.
Published last month in Communication Quarterly, the research by Mike Schmierbach and Anne Oeldorf-Hirsch used two experiments to show that a New York Times story posted on the website was seen by respondents as more credible than when the same story was posted on the newspaper’s Twitter feed. Additionally, stories posted on Twitter were seen as less important than stories in a newspaper or linked by a blog.
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