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Posts Tagged ‘bing’

New research from the Pew Internet & American Life project shows the conflicting emotions consumes have about search engines–and the difficulties online advertisers can face as they target advertising in this channel, or try to use the data to make personalized offers, which, as separate surveys have found, consumers actually like.

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Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly three-quarters also view gathering data to personalize results to be a privacy invasion.

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