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In it, he listed the new roles we need to consider, not only as marketers, but also as people who drive business for our organizations. It’s a reflection of the growing responsibility we have as marketers — and the growing need for us to step up our leadership role. Look inside first As Joe …
By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact. We had a lively Q&A session and gave an exclusive offer combining both an …
Customers don’t want marketing drivel from businesses. They want immersion into story. They want to feel things that only certain imagery can summon. In a world where customer touch points have been largely controlled by those who understand technology better than they understand the art of storytelling, experience, and symbolism, customers are frustrated.
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Here’s some good tips on the elements that a winning product has… suggest you dive into the article and see what things you can implement in your own business.
Grow America announces its $35,000 Innovative Product Competition for passionate entrepreneurs. Enter the competition to get going and get growing. There are lots of great product …
We talk a ton about story telling here. We do that because it’s an important tool to have in your marketing toolbox. Here’s five tips to keep in mind as you craft your stories:
When I was in college, I cared about what people thought of me. Too much. It affected how I dressed, spoke, ate, …
When I was in college, I cared about what people thought of me. It affected how I dressed, spoke, ate, exercised, and what classes I took. Then I heard a story that changed me.
- Powerful stories resonate within us.
- Powerful stories show the light and the dark.
- Powerful stories point to a greater cause.
- Powerful stories teach—but …
It also leaves you vulnerable to competitors who undercut, and you tend to attract a certain kind of customer – those difficult, price-driven customers who will leave you the moment they find a cheaper price.So how do you find your point of difference when you have the same offering as others? Here are five …
This is a really good post on reaching people with your marketing, specifically a niche market…
Mikes the CMO of HubSpot, a company after which Ive modeled my approach to marketing. Mikes question awakened my latent fear that developers might not respond to content-driven marketing as enthusiastically as marketers do. At the risk of oversimplifying, …
This post is about storytelling but it can be applied to your marketing efforts.
That may sound like a big piece of concrete until you consider that it holds up half a building of 18 stories. These days we’re so accustomed to seeing buildings defy gravity that most people stroll beneath the hotel without giving …
