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In Silicon Valley, “lean” is the key to startup strategy. Could it also describe a more effective content marketing approach? “The Lean Startup,” by author and entrepreneur Eric Ries, introduced “lean” methodology, which uses science to help entrepreneurs match their products with a target audience quickly and cost-efficiently.
1. Define your pain points:
2. Start small:
3. Measure …
We all experience fear from time to time. But what about those things that truly terrify us, those situations that may not even ever happen? Our fear may not always be rational, but this deep-rooted emotion is a powerful tension to insert into our writing.
Because fear is not something we enjoy feeling, it …
Every since blogging started in the late 1990s, their popularity has grown manifold. Today, blogs have become an integral part of a successful small business marketing strategy. Blogging has become one of the most common ways to market and promote a small business and connect with consumers online.
1. Improved Search Engine Ranking
2. More Traffic
3. …
Here’s some really good tips and details on ensuring your site stays within the guidelines of the big Google.
1. Follow The Rules
2. Do Not Buy Links
3. No Duplicate Content
4. Google+Connectivity
5. Create Great Content
6. Use Keywords Naturally
See full story on socialmediatoday.com
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Content marketing isn’t just about marketing, it’s also an opportunity for a brand’s communications, marketing and PR teams to work together across silos. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while …
Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on grabbing the attention of your readers straight away, without fail, it could seem like …
Are you attracting a high rate of website traffic and generating quality leads with your content? If not, you are not producing highly shareable content. The quality and social capital of content is becoming increasingly more important to SEO. To attain high website traffic and generate new business, you need to create engaging, information-rich, high-impact and highly shareable …
Our focus for years has been to master the headline and this article here is a little bit more insight into why…
Once headed for a bland retirement within newspapers, the headline is making a striking comeback online, where tabloid come-ons increasingly convert to fame and fortune. In its revived form, the headline is finding …
Have you ever written an article that got a ton of shares on social media sites? If you haven’t, you’re going to learn 10 tips for writing content that will increase the likelihood of your posts going viral on social media. If you have, you’ll be able to review these ideas and potentially further …
This is a really good post on reaching people with your marketing, specifically a niche market…
Mikes the CMO of HubSpot, a company after which Ive modeled my approach to marketing. Mikes question awakened my latent fear that developers might not respond to content-driven marketing as enthusiastically as marketers do. At the risk of oversimplifying, …
