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Shoppers carry mobile devices everywhere they go, and they’re already using their phones to redeem coupons, research products, and pay for things online and offline.
And with mobile, it’s now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale.
In a recent reportfromBI Intelligence,we …
The pace of these types of things will only increase…
AMERICANS are obsessed with their scores. Credit scores, G.P.A.’s, SAT’s, blood pressure and cholesterol levels — you name it.
So here’s a new score to obsess about: the e-score, an online calculation that is assuming an increasingly important, and controversial, role in e-commerce.
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“Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. Price-conscious consumers are inclined to defect when presented with a better deal.
Shoppers armed with smartphones, though, have been causing the most commotion. The number of individuals who have checked …
Interesting feedback from Zappos Labs on the value of Pinterest in creating sales…
Will Young, director of Zappos Labs, told Bloomberg that Pinterest users are far more likely to share a purchase than Twitter or Facebook users—but that shared items generate far less revenue than Twitter or Facebook.
Young told Bloomberg that Zappos customers were 13 …
Within the next decade, smart-device swiping will have gained mainstream acceptance as a method of payment and could largely replace cash and credit cards for most online and in-store purchases by smartphone and tablet owners, according to a new survey of technology experts and stakeholders.
Many of the people surveyed by Elon University’s Imagining the Internet …
Four best practices for retailers and online stores to increase marketing exposure.
At its core, social commerce is about providing consumers with a meaningful experience and then giving them the opportunity and tools to share that experience with others. Through meaningful sharing by consumers, brands can get increased exposure throughout social and web properties
See …
Last April, Gamestop Corp. (GME) opened astore on Facebook to generate sales among the 3.5 million-pluscustomers who’d declared themselves “fans” of the video gameretailer. Six months later, the store was quietly shuttered.
Gamestop has company. Over the past year, Gap Inc., J.C.Penney (JCP) Co. and Nordstrom (JWN) Inc. have all opened and closedstorefronts on Facebook …
