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Posts Tagged ‘marketing’

By Scott Scanlon curated from hbr.org

  2. Life has never been more predictable.
  3.  
  1. Surprise is addictive
  2. Surprise changes behavior.
  3. Surprise is cheap.
  4. Surprise turbocharges emotions. 
  5. Surprise fuels passionate relationships.
  6. Surprise is addictive
  7. Surprise changes behavior.
  8. Surprise is cheap.
  9. Surprise turbocharges emotions. 
  10. Surprise fuels passionate relationships.

For an expansion of why this is highly suggest you visit below:

See full story on hbr.org

Image courtesy of hbr.org

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If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search’s value pales in comparison to the much-covered social media. This matters because, as any first year poly-sci. student knows, media coverage impacts public opinion. …

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Customers don’t want marketing drivel from businesses. They want immersion into story. They want to feel things that only certain imagery can summon. In a world where customer touch points have been largely controlled by those who understand technology better than they understand the art of storytelling, experience, and symbolism, customers are frustrated.

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Is Your Marketing A Hero’s JourneyI am the hero of my life. Marketers who speak to us as if THEY should be the hero of our lives miss the mark. Internet marketing teams can close the gap between real life touch and feel experience and the virtual world with some simple tips.

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Companies are using what they learn from rapid-response marketing in social media to create efficiencies in their broader marketing organization and to find ways to deploy real-time strategies not only in digital media but in traditional media as well. Now that images are a primary tool of social media marketing, creative execution–long the domain …

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This article provides some good right to the point advice for SEO and content marketing. Well worth a read and putting into action:

1) Target mid-tail and long-tail keywords first.

2) Use keyword synonyms throughout your articles and website.

3) Build upon your successful articles and pages.

4) Do not focus solely on one keyword or keyword phrase …

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