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New data show that 68% of consumers’ smartphone use happens at home. In the first phase, 24 users completed a seven-day diary and in-depth interviews. In the second, 1,051 U.S. users ages 13 to 54 were surveyed, data on 3,010 mobile interactions were collected, and the mobile activities of two-thirds of those users were …
Basically Search Ads, Mobile Coupons, Useful and fun stuff…
Advertisements on mobile gadgets have a bad rap. But slowly, the rulebook for what works in mobile advertising is being sketched out. Shira Ovide has details on The News Hub. (Photo: Getty Images)
In 2010, Apple Inc. co-founderSteve Jobs proclaimed, “Mobile advertising really sucks.” Now, however, the …
Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information. …
“Well I was born in a small townAnd I live in a small townProb’ly die in a small townOh, those small – communities”— Small Town, John Mellencamp
While “Social-Mobile-Local” is certainly an overused buzz phrase, most of the attention has been placed on the “social” and “mobile” parts of the phrase. In social, the spectacular rise of …
Within the next decade, smart-device swiping will have gained mainstream acceptance as a method of payment and could largely replace cash and credit cards for most online and in-store purchases by smartphone and tablet owners, according to a new survey of technology experts and stakeholders.
Many of the people surveyed by Elon University’s Imagining the Internet …
Really good thought provoking post here, worth thinking about how this will effect your industry.
Marty’s StruggleI’ve had a problem lately. I’ve been preoccupied with how my job as a Marketing Director at the web and software development company Atlantic BT is changing.Fundamental things are changing but HOW and WHY?Entropy Always IncreasesBrian Cox’s sand castle entropy lesson …
Stuff to keep in mind when doing your email marketing. There also is a good breakdown of industries in this story as well…
Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more and more email interaction is happening on mobile devices. Adding …
Google Now gets you just the right information at just the right time.
It tells you today’s weather before you start your day, how …
We’re suckers for new technology, especially if it’s something we can see ourselves using in the near future like Leap Motion. But this new touchscreen technology from Tactus Technology has us pretty excited. The company created a Tactile Layer panel for touchscreen devices, meaning that their touchscreens generates real physical buttons, guidelines, and shapes which rise …
This is pretty interesting, not surprising but growing a bit faster than I anticipated. I do think as paid advertising becomes more difficult that these numbers will rise even further. The post I shared here is the best roundup I’ve seen (outside of reading the actual report).
Word-of-mouth recommendations and reviews, either from someone they know or …
