Life Lessons and Life Advertising

By: Scott Scanlon on October 19, 2009
In branding insight, marketing example, positioning and branding

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just-people-video We advertise what we are and what we do constantly. At the core advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.