This page is an overview of what we find are the best resources for social media and ROI. Since this is an ever moving target we will be updating this page constantly. In addition, if a post, presentation, or video needs commenting on we will add it here:
Is Social Media Marketing Worth It? Social ROI
Good overview of how social media is starting to be tracked, includes good overview of how to think strategically about your outreach and engagement.
Social Media and Metrics – Good How To
Samir gives a good overall look at how you mix social media into your overall advertising and marketing matrix. He gives a great overview, then dives in deep with tools, plans, strategic and tactical on how to get this done. Also full of great examples from brand such as Dell.
This is how you Measure Social Media ROI
Are We Measuring the Right Elements?
I like this quote here:
In other words, it’ useful to think about return on investment in the context of marketing and communication actions that a brand activates, it’s sometimes (but not often) possible to follow the path that lead from awareness, to attention, to intention, to purchase, to loyalty and advocacy in an effective way, considering consumer and purchases one by one.
http://blog.digitalingredients.co.uk/2010/02/social-media-and-roi-are-we-measuring.html
Epic ROI Rant
Look for the link that says (please listen)
SocialNomics
While not just on return on investment, this video will solidify that a change has taken place.
Popularity: unranked [?]
