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Social Media

Could This Be Facebook’s Move Toward E-Commerce?

For some categories of products the ability to sell right on Facebook could be a gem of an opportunity. In one of our most …

3 Thoughts on Facebook — Messenger, Parse, and Vacuum of IoT Data

When I heard about some of the latest announcements from Facebook 3 things struck me. First, the news on how Facebook may host news …

How to Not Engage in Social Media Successfully

I’ve noticed a welcome trend these last few months—social reality has hit social media. I’ve always said that social media is just one spoke …

How to Use Priming in Social Media

Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you …

Okay, first I’ve been studying social media. Not formally and not in the triple blind and an army of PHD’s or lab rats kind …

This post is for someone looking to sell a product or service with social media engagement. Yes I know social media is not for …

How to Promote a Tweet on Twitter

We are always testing new ways to drive traffic to our sites. When promoted Tweets first came out we were all over them. Then …

Are We One Step Closer to Facebook Tagging That Coca-Cola Can in the Background?

Facebook just rolled out an update for page tags where pages can tag other pages in much the same way people do. Today, we’re …

How to Get More Facebook Likes

I got to speak at a marketing expo we attended this week. The topic I discussed strategies for engagement on Facebook. I first shared …

You Wont Believe How Much This One Change Improved This Facebook Ad

Facebook recently made a change that so far has had some big impacts on our own advertising. They added what are called Call to …

Did Facebook Just Declare War on These Sites?

Has the internet became Facebook and is it smart to base so much of your traffic on one social network? Salon has a great …

How to Tap Into the Purchasing Power of Millennials with Social Media

A recent study (Millennials Drive Social Commerce: Turning Their Likes, Follows or Pins Into a Sale) by University of Massachusetts Dartmouth uncovers the triggers behind why …

Facebook Tweaks News Feed: Page Text Updates Aren’t Working, Won’t Be Shown As Much

What is the goal of the Facebook news feed? Today a blog post from Product Manager Chris Turitzin (News Feed Ranking) answered that very …

When Abraham Lincoln was faced with keeping the United States together during the Civil War he was fortunate to have a new technology– the …

How to Create a Store on Facebook

I believe that in the years ahead Facebook will become not only a place to connect with friends and family but a place to …