Analytics for Social Media

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I’ve been testing and using what I consider to be a great application for tracking my social media activity.

SWIX is like Google Analytics for social media. You wouldn’t run an important web-site without tracking your traffic patterns, nor should you invest in social media without understanding how it’s working for you.

Here is what I like about Swix:

  • It allows you to have a dashboard of all your important numbers, such as total visits to your website, Twitter followers, Facebook fans, Facebook friends, Youtube subscribers, page rank, RSS subscribers, and much more.

Finally a social media dashboard

  • It’s easy to use and set up, you essentially add a new pod (network) and it’s then part of your dashboard.

Swix allows you to set up Pods (accounts and networks) to track your social media activities.

  • Ability to track ROI on a rudimentary level. (this isn’t a limitation on SWix it’s more of a limitation on how you need to track ROI and social media.)

Track ROI and social media. Also track campaigns and events.

  • It allows you to run campaigns, such as messaging, or track traffic spikes around a particular event.
  • Team setup, so if you have a team you can give access to reports and tracking.

These are the main features that I like but overall the ease of use and the ability to see all relevant information is what I like most about this analytic tool.

What I Wish It Had

  • Tracking of interactions across social networks. Yes I know this is almost the holy grail of social tracking.
  • Tracking of twitter mentions, this wouldn’t be that hard and is actually in a few applications I’m testing now.
  • Ability to add your own manual updated tracking metric. For instance, I do a podcast, I’d like to be able to track subscriber numbers in this application, even it I have to enter it manually once a week.

Check It Out

This is a great application and if your looking for a good way to track progress of your social media outreach I would suggest you check out Swix, I can only seeing it getting better.

About 

Is chief doer at You Brand, Inc. and also master curator at the WordPress content curation platform Curation Suite.

Scott Scanlon

Is chief doer at You Brand, Inc. and also master curator at the WordPress content curation platform Curation Suite.

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