Analytics for Social Media
I’ve been testing and using what I consider to be a great application for tracking my social media activity.
SWIX is like Google Analytics for social media. You wouldn’t run an important web-site without tracking your traffic patterns, nor should you invest in social media without understanding how it’s working for you.
Here is what I like about Swix:
- It allows you to have a dashboard of all your important numbers, such as total visits to your website, Twitter followers, Facebook fans, Facebook friends, Youtube subscribers, page rank, RSS subscribers, and much more.
- It’s easy to use and set up, you essentially add a new pod (network) and it’s then part of your dashboard.
- Ability to track ROI on a rudimentary level. (this isn’t a limitation on SWix it’s more of a limitation on how you need to track ROI and social media.)
- It allows you to run campaigns, such as messaging, or track traffic spikes around a particular event.
- Team setup, so if you have a team you can give access to reports and tracking.
These are the main features that I like but overall the ease of use and the ability to see all relevant information is what I like most about this analytic tool.
What I Wish It Had
- Tracking of interactions across social networks. Yes I know this is almost the holy grail of social tracking.
- Tracking of twitter mentions, this wouldn’t be that hard and is actually in a few applications I’m testing now.
- Ability to add your own manual updated tracking metric. For instance, I do a podcast, I’d like to be able to track subscriber numbers in this application, even it I have to enter it manually once a week.
Check It Out
This is a great application and if your looking for a good way to track progress of your social media outreach I would suggest you check out Swix, I can only seeing it getting better.