How to Create a Store on Facebook

I believe that in the years ahead Facebook will become not only a place to connect with friends and family but a place to buy and purchase stuff.

We have updated this page with some great new options for creating a Facebook storefront. We’ve also created 4 video walk thru’s below..

I’ve seen quite a few store front applications pop up for Facebook and I have been wanting to try one for a while. One such application is called Payvment. This application allows you quickly and easily create a storefront on a facebook page.

I had our storefront (You Brand, Inc. Storefront on Facebook) with one product set up within 15 minutes. Not bad for adding e-commerce to a Facebook fanpage. We also highly recommend the following system if you want to really learn how to sell on Facebook.

Here is a screenshot of our store below:

how to create a facebook store

Our Facebook Store

This allows you to create a separate tab on any facebook page called Storefront. The only draw back is it only allows you to take payments from Paypal, although Paypal does allow people to pay with credit cards.

How Much Does it Cost?

Currently to set up a storefront the cost is zero, yes free. As of now they don’t charge anything or take any cut of your sales. In reading the FAQ on their website it seems they are more concerned with making great technology and getting feedback to do that.

How Do I Set Up a Store?

I was amazed at how easy it was to set up a store. Like I said we had our up and running within 15 minutes.

  1. You must have a paypal account, both personal and business is work.
  2. Create an account on their website here
  3. To set up the store just go the application page here and follow the directions outlined.

Adding a new product is a 2 step process. Enter item data and upload an image.

Some features this store has:

  • You can create multiple categories of products
  • Option sets (such as different sizes, colors)
  • Tracking of sales
  • Ability to feature a product on the main page

What I Wish It Had

Analytics. It would be great to know how many people viewed the storefront. Also how many views each individual product received.

This application is a great addition to any fan page or group page you may have. I highly suggest if you have any products that you test this out. Also see if you can find unique ways to engage your fans or group members to purchase from your storefront.

The Best Option for a Facebook Store

Storefront Social has great features to help you make the most of your Social Media storefront. Storefront Social provides preconfigured Social Share buttons that allow users to quickly showcase and share a specific product. In addition, if you have several products, adding a category to them will help segment the products on your storefront. Some storefronts will contain several products on facebook that they would like searchable. Storefront Social allows you to create an easily searchable portal for your Facebook customers.

The Buy Now! button is the goal of your storefront. It stands out and has the same look and feel of other Facebook buttons. The design elements of this application are really top notched. Storefront Social is very flexible in that it allows the store owner to select the template that best displays their products.

As with any store, it´s important to be able to highlight and feature specific sales or new items. Storefront Social allows users of specific plans to highlight and feature special items. This is one of the best out there for this. Easily highlight you best selling products and feature some of your best additional purchase items.

One common problem with having another e-commerce portal is getting all your products in sync. Storefront Social has different ways of importing your products. From CSV to RSS feed the ability to import your products is seamless. They also work with leading stores like Google Merchant Feeds and Bonanzle.

This option is not free. They have a tiered pricing based on how many products you want to have in your store. We found the pricing to be very competitive and if you have a product base that would play well within Facebook we highly suggest you look at this option.

Video Overview of Storefront Social

As you can see this is a robust and viable option for creating a very effective e-commerce solution for Facebook.

An Enterprise Facebook Storefront Option

We learned of ShopVisible a few months ago and checked them out. If you’re looking for a more robust solution then this is one you will want to start with.

Some of the features they have in their system are:

  • Payment Processing
  • Shipping Functionality
  • Content Management
  • Order Management
  • Customer Relationship Management
  • Analytics & Reporting
  • PCI Level 1 Compliant
  • Training & Education
  • Application Integrations

Quick Video Overview

Once again this is the enterprise level solution for a Facebook store. it’s still a great option if you have tons of products and want more functionality and features than the other options we’ve listed on this page.


Is chief doer at You Brand, Inc. and also master curator at the WordPress content curation platform Curation Suite.

Scott Scanlon

Is chief doer at You Brand, Inc. and also master curator at the WordPress content curation platform Curation Suite.

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39 Responses

  1. ScottScanlon says:

    If you have any questions about the above systems or setting up a Facebook store just leave a comment, I typically can respond within a few hours.

    • Ian Jacklin says:

      how do I know if I started a store or not? It was late and I was tired and think I started a FB store but can’t find it anywhere? Is there somewhere in my account I can find out? I have to cancel it today if it is open. Thank you .

  2. Solidshops says:

    Cool! We’re excited to see how you’ll like our implementation. Here’s the link to the docs, that should kick-start your Facebook store:

  3. ScottScanlon says:

    @Solidshops looks like a great option. We’ll take a look at it and most likely get a video overview together by the middle of the week.

  4. bwh48 says:

    Thanks for the great info on FacebOok stores. I’ve seen them about but never really thought they would fit with our business strategy, but as I was reading it, a couple of your comments “clicked” with what I was reading earlier in the week and the “light bulb” went off in my head.

    This is definitely something I am going to seriously look at implementing. This could be big for us!

  5. AmandaRichardson says:

    I know very easy way to create your own web store – Miscake Stores. It is designed for people, who do not want to spend their time on IT issues and want to be entirely focused on their business matters. Moreover, users of Miscake Stores do not have to be familiar with programming languages, hosting and mailing servers administrating and other problems. It is much more flexible than store on facebook.

  6. Maddizm1Lounge says:

    Wow this is the best facebook store advice iv’e read. Totally explained every detail. facebook store front will surely make selling easy for business & easy for buyers. The features and usage level of store front is very accurate and as you said very easy to set up. Thanks for sharing

  7. CharlesA says:

    Any other account apart from paypal?

    • ScottScanlon says:

      @CharlesA I should update this post… most of those solutions now offer other pay options besides just paypal.

      • tmratwork says:

        @ScottScanlon @CharlesA Scott, will you be doing an article about “How to Create a Store on the iPhone”? that’s what we do. we built a Facebook page to iPhone app converter, Facebook page tabs become iPhone app functions. No coding necessary. Not sure we have the right solution, but we believe every business will have its own iPhone app, and we can drive the price down to the equivalent of a domain name. Please visit if this is something you may write about :) and we can build you your own iPhone app based on your Facebook page for free!

    • Solidshops says:


    • Solidshops says:

      @CharlesA If you are interested, our application supports a number of popular payment providers like PayPal, Authorize, Ogone and others, which let you accept credits cards as well. Check out or let me know if you have any questions and I’ll make sure to get back to you.

  8. DanceF says:

    It’s too soon to lament the demise of F-commerce. What we do know is that replicating retailers’ ecommerce sites is not the way to go about generating revenue via Facebook, at least for now. 

  9. Ms. Angel says:

    Nice! Found a website where you can advertise you site for free

  10. umsingh44 says:

     Hello Mr. Scanlon thanx for all the positive feedback you gave on making a facebook page I want to open my womens boutique on facebook so you were my first research on it you did an amzing job explaining it just have 1 question do I need to get shop visible and storefront social or just one? please let me know ready to make my page thanx again for your support.

  11. CapitalFashionNyc says:

    Hi Guys, I’ve found this interesting! Check it out!

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  13. belotenia says:

    Hi Guys, I’ve found this interesting! Check it out!

  14. Alan Rossi says:

    Quote: “a WordPress based content curation platform… if your not curating your missing out on traffic – Curation Traffic”
    – You need to fix this. It should be ” if you’re not curating you’re missing out on traffic”.

  15. DarlaMatthews says: has PayPal, 2checout or your own merchant account so there’s some more options.  I’m trying it out right now.

  16. what a sort of a tutorial really loved it ,was very helpful to me

  17. emersonlake says:

    I am almost finished populating my new Facebook art gallery (Bruce Palmer Galleries) with art for sale in seven different Albums.  I had been under the impression that the artists names would be searchable on Google, and show up in the results list.  This appears not to be the case.  Does anyone know if or how this can be set up (if at all)?

  18. WrenchWarehouse says:

    You may want to visit this site too!

  19. Facebook and internet marketing works well, especially if you are using great marketing strategies. This article is very useful.

  20. geronimo from rosario says:

    Oke man I tried storefront social they offer 14 free products it is crime to use , if you ask for information or turtorial they first ask you to help , they dont accept paypal as a payment option waste of time an energy .

  21. gail tenders says:

    Nice information, many thanks to the author. It is incomprehensible to me now, but in general, the usefulness and significance is overwhelming.

  22. Tender says:

    Your site is quite interesting and very well written. I like the way it is organized and presented. Very concise and articulate.

  23. Curtman40 says:

    I personally would only setup a facebook store if I have followers as it would not make any sense to open a store unless you have trust and respectability.

  24. Sheila Koala says:

    “If your looking for a more robust solution” …. we need a new job title/role for websites – your/you’re spell checker. Cannot believe people still get it wrong. Basic English.

  25. Mandy says:

    it’s not free, you can either have the free option which only allows you to list up to 10 items, anything more you have to pay a monthly subscription :(

  26. George Tompeas says:

    Also is a solution for joomla based eshops to intergrate with facebook .Convert the joomla selection list of product to facebook tab store

  27. Good post and a good lesson. Thanks for your information. I will learn…

  28. Fani Piesucios says:

    Are the f-stores available currently in Spain? I can’t find info about it. Thank you!

  29. Zibaba says:

    Hi Gila thank you for mentioning Zibaba, yes we believe we do have the complete F-Commerce solution and not only do we offer a storefront, but also Group Offers, Affiliate Network, Fan Discount and Checkout within Facebook

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