The number one rule any marketer or business owner can realize when they have a product or service is that in the end we really just care about ourselves. Even Read the Rest…
It’s All About You
Tag Archives: advertising
How Customers Make Decisions – The Purchase Cycle Explained
Today we talk about the purchase cycle and decision points that your customer goes through in the digital age. I’ve put together a mindmap of the purchase cycle that will Read the Rest…
3 Reasons People Buy
Why do people choose to buy from you? There really are three reasons why people choose to buy from you. They buy to make money, to save money, or to Read the Rest…
Top Stories from the Week
Priming in Social Media What is a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier Read the Rest…
How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you a list of words and I Read the Rest…
8 Universal Motivations
I’ve found a very helpful way of approaching a sector or market. I bring the offer or the product in alignment with as many of the 8 universal motivations as Read the Rest…
Social Media Marketing is Broken and How to Fix It
In yesterday’s post I talked about the future of permission marketing and ended with how social media is broken in its current state. Now I’d go a step further and Read the Rest…
Getting Prepared for the Future of Permission Marketing
When it comes to communication the biggest problem someone faces right now is overload. From cell phones, text messages, emails, and social networks. The vast amount of communication that the Read the Rest…
Why and How to Think and Operate Like a Media Company
When you think and operate like a media company it allows you to interact with your target market on their terms in turn allowing you to sell more effectively and Read the Rest…
The Vocal Minority
One secret to capturing your market is to focus on a vocal minority in your market. Connect and deliver your product or service beyond their expectations. Done correctly this enables Read the Rest…
