There are three things that every reader who reads your personal brand story is thinking.
Are you providing a great answer to those three questions?
Posts Tagged ‘brand definition’
Personal Image Vs Personal Brand
It would be fair to warn you. There will be a reoccurring theme on our blog here the next few weeks. At least once a week I’ll be taking on what I find to be personal branding shenanigans.
My intention in doing this is to break through some of the nonsense I see around personal branding.
Also to help you focus on what truly matters and to help you with tips and advice on exceeding at whatever it is you do. So each post will slightly rail on personal branding but it will always have a very strong point.
So do you have a personal brand or a personal image?
Define the Core of Your Personal Brand [Part 1]
The most important step to creating a personal brand is defining your personal brand.
To do this you must define the core of who you are to create the core of your personal brand.
This is the essence of you. What you are, your values, you personal mission from the inside out.
Brand Story – How to Kill Boring Sales Copy and Connect With Your Market
Stories told around a campfire (Image from Jaseman)
Do your prospects, customers or clients really want (or need) to read another item of sales material?
Of course not. Every good company, brand or person of mention has a story. A fable of the trials and tribulations it took to get where they are.
Stories are powerful because for thousands of years we have wanted to be entertained. We used to tell these stories around the campfire. Now the TV and the internet is the campfire for most of us. Each night 100′s of stories are told, some real and some imagined.
How to create a great brand story.
Special Report – Personal Branding is a Joke
We have released a new special report called Personal Branding is a Joke.
Click image to view Personal branding is a joke.
You can watch that special report here.
Three core reasons we feel personal branding is a joke:
- It feels like a rejected corporate catch line
- It’s like packaging with no real substance
- Brands tend to based on single common theme, most people have more depth than this
Here’s a few quotes from the:
“Screw Google! if the internet dies, phones evaporate, and Apple renames the IPad to something that doesn’t sound like a female hygiene product, people will still search for miles and miles to come get what I’ve got…”
“A brand does not define the depth of a person”
“What did Tiger and Oprah do?” (Yes as required we mention Tiger and Oprah).
Who Are You… and Why Are You Talking To Me?
Communication Skills of Personal Brand Leader.
Your prospects and potential clients are asking themselves right now… who are you and why are you talking to me?
You better have a good answer.
In personal branding there is one skill upon everything else depends – your communication skills.
Your focus and effort is placed on becoming a leader in your market and communication is the backbone of leadership. You must focus on transferring your ideas, thoughts, desires, etc. from the privacy of your mind to a common place where other people can share them.
A true brand leader is able to reach their market on a rational, emotional, and value based level.
