Posts Tagged ‘Branding’

What Obscene, Outrageous Visions Are You Giving Your Market? And Why It Matters

Your memory is highly attuned to visual images — knowing how this visualization works will ensure you can put it into practice in your daily activities.

Moonwalking with Einstein by Joshua Foer is a book I thoroughly enjoyed. It’s a few years old and if you haven’t read it yet, I’d suggest it. It’s about memory and the author’s journey to understanding memory and ultimately competing in both the U.S and International Memory Championships (yeah, they’ve got those).

Now, if you’ve read the book or done any training on memory, then you know one of the techniques involves what are called “memory palaces.” I’ll explain it a little because it plays into understanding our visual memory connection. read more →

 

How to Use Priming in Social Media

Priming Areas of the brain

Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you a list of words and I include the word ‘table’ and later ask you to complete a word starting with ‘tab’, the probability that you will answer table is higher than if you weren’t primed.

For years priming has been the study of modern media such as television and video games. Maybe you’ve heard of how we are priming people to act out violently based on violence across all forms of entertainment. The media has really pushed that exposure to “media violence” can prime subsequent aggressive behaviors, cognition’s, or perceptions. Politics of course picked it up and started using ‘priming effects’ for moral and ethical issues.

I believe priming is one of the most powerful factors of positioning and connecting in social media. Understanding the elements of priming can make you a more effective communicator and increase your effectiveness in social media.

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Social Media Kills Brain Cells [mock study]

Okay, first I’ve been studying social media. Well not formally and not with in the triple blind and an army of PHD’s or lab rats kind of way. But rest assured I’ve been studying what it does to businesses and professionals.

My study has concluded that it kills brain cells–and that’s a bad thing. I thought I heard a few years ago that brain cells grow back but I wasn’t able to find any search results that helped:

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Did You Use That? Sorry I Threw it Away.

If you use Twitter you would have noticed today as the stream and conversations included hashtags such as:
#fixreplies
#twitterfail
among other phrases and conversations appeared throughout the day.

In today’s world with instant response this provides a great lesson on communication of not only your brand, your message, but the key features you, your product, or your service provides.

[pro-player width='425' height='344' type='FLV']http://www.youtube.com/watch?v=qIo-I8CJL24[/pro-player]

 

2 Personal Branding Insights

Show, Don't Tell and Prompt Action (Image by Lisa)

We haven’t talked about personal branding in a while.  I go back and forth on this. Personal branding as a concept makes sense but in practice it to me is a form of self appreciation that is overrated. Focus on being great and good at what you do. From there your personal brand will build itself.

In that light here are two concepts while taken from the broader scope of branding can be applied when someone is focusing on the art of self marketing.

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Personal Image Vs Personal Brand

It would be fair to warn you. There will be a reoccurring theme on our blog here the next few weeks. At least once a week I’ll be taking on what I find to be personal branding shenanigans.

My intention in doing this is to break through some of the nonsense I see around personal branding.

Also to help you focus on what truly matters and to help you with tips and advice on exceeding at whatever it is you do. So each post will slightly rail on personal branding but it will always have a very strong point.

So do you have a personal brand or a personal image?

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Define the Core of Your Personal Brand [Part 1]

The most important step to creating a personal brand is defining your personal brand.

To do this you must define the core of who you are to create the core of your personal brand.

This is the essence of you. What you are, your values, you personal mission from the inside out.

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Example of Showcasing You or Your Product in a Powerful Story

Create a story on how your product or service was used in a powerful way.

I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market.

This strategy is to showcase your product or service by telling a story how someone has used or employed it in a unique way.

You can tell a story on how this has changed their life or business. How your product or service plays into their daily life or as allows them to have a great business opportunity.

An awesome example of this comes from Evernote. A program that I use daily to keep my thoughts, visits to websites, and all types of information in one place. What does it do?

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Brand Story Collection of Posts

Brand Story - powerful stuff to connect with your target market

There are a few terms that we generate a lot of traffic from. One of those is our series of posts on creating or crafting a brand story. This plays well for both companies and people working on a personal branding effort. Here is a collection of some of our best posts on how or the elements of a great story when talking about your brand…

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