ComScore measures the digital world and shares some insight with their latest report “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”.
The underlying theme shows that tablets and smartphones change the media consumption habits of the average user. Expect this trend to continue as more people look to acquire smart phones and more households purchase tablet devices. Last week on the podcast I mentioned a study that found that tablet users consumed 48% more internet and this latest study from comScore adds credence to this earlier insight. All initial indications from the release of the iPhone 4S and the Amazon Fire show that even in this economy there is a healthy want for these devices.