Warning: Possible a snarky post follows…
If I (we) ever do newsjacking, please grab pitchforks and raid our fortress.
Newsjacking is the process by which you interweave your brand, thoughts or content into breaking news, in real time, so you can get media coverage for yourself or your business.
Now, it’s not that I don’t get it, I do. But really, I don’t get it. read more →
Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.
If we missed any tools please leave a comment down below and we will add it to the list.
A quick note about our Ultimate Lists… due to our highly popular list The Ultimate List of Real Time Search and Trending Websites we thought we would do something similar here. Most of all of these platforms we’ve tested, we own or we use. With some we simply give a quick overview but many we add our own thoughts and observations. read more →
It has never been easier to educate and market with content, but with this ease comes a major challenge. We are told content is king; we are told to create content … that we should be writing, doing videos, podcasting, etc.
I agree these are some of the most effective ways to capture the attention of your target market. But I’ve also witnessed first-hand how they can be a huge waste of time.
Those efforts can actually be opportunity costs — if there are other, more effective ways you could be selling to your market than creating content. read more →
ComScore measures the digital world and shares some insight with their latest report “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”.
The underlying theme shows that tablets and smartphones change the media consumption habits of the average user. Expect this trend to continue as more people look to acquire smart phones and more households purchase tablet devices. Last week on the podcast I mentioned a study that found that tablet users consumed 48% more internet and this latest study from comScore adds credence to this earlier insight. All initial indications from the release of the iPhone 4S and the Amazon Fire show that even in this economy there is a healthy want for these devices.
The last few weeks I’ve gotten to put together quite a few pieces of content. Here is a quick overview of some of the articles I’ve put together:
Social Media Strategy
Here I’ve put together a special report, a video overview, and 4 core audio recordings on the three pillars of social media engagement. Those are acquisition, engagement, and monetization. The report is full of great examples and some tips on completing each specific strategy.
3 Main Pillars of Social Media Marketing
I’m also releasing quite a few more articles on social media, online engagement, and other marketing topics. Some of the latest ones that I’ve released are… Content Development Strategy, Blog marketing strategy, and influencer marketing strategy.
My goal here is to provide high level actionable advice and tips–as I believe the how to’s and set up stuff is well covered throughout the web.
I’ve come to a recent revelation. This revelation has to do with content marketing and specifically with your and my responsibility as a content marketer.
Most people we work with at You Brand, Inc. are creators. They create something (product or a business) so they have something they want to market and they use content marketing as one aspect in their overall marketing strategy.
That last part is important. Content marketing is one part of an overall campaign or strategy to create leads and sales. It’s effective when done effectively and it’s a mess and a waste of time when not.
I’ve found what makes an effective creator marketing strategy is the approach the creator takes to the craft. I call it a craft because that really is the attitude you should take as a creator marketer.
