Posts Tagged ‘leadership’

As Sun Tzu Once Wrote… It’s Time To Create Your Death Ground

SunTzuSun Tzu wrote of creating a ‘death ground’ — a place where an army is backed up against some geographical feature like a mountain, a river, or a forest and has no escape route.

It was reasoned without a way to retreat an army fights with double or triple the spirit compared to being on open terrain, precisely because death is viscerally present. Sun Tzu advocated deliberately stationing soldiers on death ground to give them the desperate edge that makes men fight like they never had before. There doesn’t seem to be any better way to motivate someone to give it their all and maybe it’s time for you to create your death ground?

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One of the Best Sources for Business Inspiration

I wanted to share one of the best websites and podcasts I have found for business and general inspiration. Hopefully you have already had a chance to listen to Andrew Warner over at Mixergy.com. If you haven’t below are some of the best interviews I would recommend to get a feel for what his podcast is all about:

I believe that in just about every interview that Andrew does you will find at least one gem of insight to help you in what you do.

 

Is Personal Branding Right For You?

The most critical question to ask yourself before you start building a personal brand… Is Personal Branding Right for Me?

Personal branding is not for everybody. The work and focus required to truly achieve a good personal brand cannot be fully appreciated unless you truly do answer this question.

So before you consider spending time crafting and creating the personal brand that defines you, your product or service, ask yourself this critical question.

How do you know if personal branding is right for you?

To answer this overall question there are other questions that you must answer.

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7 Short Communication and Authority Tips

  1. Whether delivering a presentation, writing an email, blog post, or briefing somebody in the hallway, make the opening line the punch line.
  2. Words alone never carry the complete message. Messages come from context, relationship, timing, tone of voice, what was said, what was not said, and body language. All these things together comprise the total message that people “hear.”
  3. Interpret information and translate the relevant details to the different people or groups involved. Think about what your information means to them specifically and clarify that when you share your views.
  4. Get peoples attention by summarizing your message succinctly. Then follow up with the details.
  5. People withhold details to gain power. they lose it for the same reason.
  6. When you praise someone, focus on how– how they got the good rating. Otherwise, how will they know what to repeat?
  7. To make sure people walk away with the same message you intended to convey, verify by getting them to react to it in some fashion.
 

The Essentials of Leader Brand Building

stand outBecoming a leader in your market is critical to personal branding success.

This foundation must be in place for your personal brand to be an effective and dominant brand.

What qualities are essential for anyone seeking to be a brand leader?

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Who Are You… and Why Are You Talking To Me?

who-are-youuCommunication Skills of Personal Brand Leader.

Your prospects and potential clients are asking themselves right now… who are you and why are you talking to me?

You better have a good answer.

In personal branding there is one skill upon everything else depends – your communication skills.

Your focus and effort is placed on becoming a leader in your market and communication is the backbone of  leadership. You must focus on transferring your ideas, thoughts, desires, etc. from the privacy of your mind to a common place where other people can share them.

A true brand leader is able to reach their market on a rational, emotional, and value based level.

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