Does your marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them?
Does your digital communications bring your target market closer to trusting you or your company? A check for trust might just be the one check you do in your digital communications.
I was at a meeting the other day and the speaker asked everybody to look around the room and put a number 1 thru 5 above the head of people in the room based on how much you trust them. 1 being you barely trust them and 5 being you would trust them with the keys to your house and your kids while on vacation.
Then he flipped it around and told everybody to look around the room and place these same numbers based on how much this person trusts you.
It was a mind changing insight.