The number one rule any marketer or business owner can realize when they have a product or service is that in the end we really just care about ourselves. Even Read the Rest…
It’s All About You
Tag Archives: Target Market
How to Excel in Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource–time. The answer to making sure you break through is positioning. Read the Rest…
Abraham Lincoln and Social Media
When Abraham Lincoln was faced with keeping the United States together during the civil war he was fortunate to have a new technology– the Telegraph. For history buffs this historical Read the Rest…
Find Your Target Market On Twitter
I’ve been using a great tool to find our target market on Twitter. FollowWonk allows you to easily and quickly find your target market by searching Twitter user bio’s. I like Read the Rest…
Why I Love Snuggies and You Should Too
At first I should start off with a disclaimer. I don’t own a Snuggie, I don’t think I will ever will own a Snuggie, and I’m not quite sure if Read the Rest…
How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you a list of words and I Read the Rest…
Is Trust Your Strategy?
Does your digital marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them? Does your digital communications bring your target Read the Rest…
The Future of Content and How to Create a Content Strategy
Content marketing is one of best ways to reach your target market. This last week on the podcast we released a series on the future of content and creating a Read the Rest…
How to Build Authority for Your Website
Having an authoritative website helps you create more leads, prospects, and sales. Not only will this help you when someone searches for your website but it allows you to create Read the Rest…
Example of Showcasing You or Your Product in a Powerful Story
I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market. This strategy is to Read the Rest…
