Posts Tagged ‘twitter’

Rockmelt Browser Review

There is a new socially connected browser that I’ve been using for a bit now that I think is worth sharing with you. This new browser is called Rockmelt.

To be fair this isn’t a new idea. You might have heard of the Firefox based browser Flock. While I tried to use Flock and really wanted to love it ultimately it just didn’t grab me.

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Why Twitter Matters… Even if You Don’t Get It

 

Main Point: Twitter is and has been working itself into the mainstream fabric of media but also into the backbone of the internet. At a minimum get you or your company positioned for the future. Read further or watch video below.

I have a love hate relationship with Twitter. On one hand I have met a lot of great people with the service. On the other hand it kind of annoys me on a daily basis. I won’t go into that here because I want to focus on why it is essential for you or your company to start to use Twitter.

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Twitter Tips from Brian Fanslau

Brian has put together some great twitter tips on interacting and networking on Twitter. In these videos Brian covers some of the best practices and strategies of setting up your twitter account and interacting with other twitter users.

Visit YouTube as well so you can comment and vote on these videos. Brian appreciates any feedback you can give.

Twitter Tips Video #1

  • Adding value
  • Hashtags
  • @ replies
  • searching twitter
  • how to interact and example of good twitter communication

[pro-player width='560' height='340' type='video']http://www.youtube.com/watch?v=n8F9fp25XW4[/pro-player]

Twitter Tips Video #2:

  • Link to value ratio
  • conversation that is twitter
  • quality of quantity of twitter followers
  • setting up your profile and bio

[pro-player width='560' height='340' type='video']http://www.youtube.com/watch?v=fWzob9qTSIE[/pro-player]

 

TGIF: Twitter, Google, Internet, Facebook and How to Be Found

you-brand-guys-175Found a post with tremendous insight about marketing and the pitfalls of what is the rage (social media). TGIF (Twitter, Google, the Internet, and Facebook) cannot overcome crappy products or services.

http://www.brandingstrategyinsider.com/2009/11/social-media-not-the-answer-for-weak-brands.html

How to Be Found

Another great insight comes from Brian Halligan on How to Be Found.

Brian Halligan is the founder and CEO of HubSpot, an Internet marketing software company that helps small and medium-sized businesses get found on the Internet and converts website visitors into leads and customers. He is also the author of Inbound Marketing: Get Found In Google, Blogs, and Social Media.

  1. Be remarkable. A few years ago you needed to spend tons of funds on PR and advertising to spread the word about your your brand. Today the friction that marketing must overcome is very low for amazing and remarkable ideas  that can spread on their own. Unremarkable ideas remain unfound no matter how much PR and advertising you do. So make sure you have a unique, remarkable services or product and  it will spread like wildfire on the Internet if it’s truly different.
  2. Create content. Once you have your remarkable product or service, start creating lots of content about it—including blog articles, videos, podcasts, and tweets. Remarkable content about your remarkable product gets hyperlinked from other websites. Those links send you traffic, and they also tell Google that you should be higher in the rankings.
  3. Optimize content. Before publishing your content, you need to “optimize” it for Google and for the people on Facebook, Twitter, YouTube, LinkedIn, etc who will spread it. For Google, you should include some of your “keywords” in the title of your content piece so it will be easier for Google to find it. For readers, you should make your titles as irresistible as possible. A good model for this is this blog that uses titles like “The Art of Schmoozing,” “MBA In A Page,” and “The Top 10 Lies of Venture Capitalists.”
  4. Promote content. Once you have a remarkable piece of content that is optimized, start spreading it. Post it on your blog, email it to your newsletter subscribers, tweet it, update your Facebook fan page and LinkedIn profile with it. If the content is remarkable, others will spread it for you. As that content spreads, you will have more people follow you or subscribe to you, so that the next piece of content you publish will have a wider audience in the future.
  5. Measure results. You need to measure your results for each channel. For example, you should compare your results for Google organic branded search, Google organic non-branded search, Google paid, blog, email, Twitter, Facebook, LinkedIn group, and tradeshow campaigns to each other. For each campaign, you need to track visitors, leads, opportunities, and customers over time. Then double down on the campaigns that are working and kill the ones that aren’t.
 

Choosing One is the Key to Social Success

Social networks VS Google

Here is a secret to engaging and mastering the social space… pick one social network and focus on that one first. Pick one and interact in only that one network. Focus and act daily on what you can do to increase awareness, interaction, and engagement.

Why is this critical for you to do this now? Let’s start with referral traffic. I saw a very interesting graph from a report title Social, SEO, and the Open Graph: What to Do Now (PDF).

Now this is nothing new but what was striking to me was the vast amount of difference in google vs social networks. Take a site like USA today, referral traffic from Google ranks in at 6% while 29% comes from the social space.

Down at the low end the Gap’s referral traffic from Google barely slips by the 7% of referral traffic from the social web. With these stats you can’t help but say to yourself… gee I should be in the social space. Let’s go past all the obvious and beyond the catch phrases and talk action items.

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Social Media Insights from Tiffany Odutoye [interview]

Now What Do I Do by Tiffany Odutoye

I was fortunate to interview Tiffany Odutoye who wrote the book Now What Do I Do, An Entrepreneur’s Guide to Getting to the next Step with Social Media. She provided some great insights and things that I think can help anybody looking to further expand in the social space:

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Podcast: Play in new window | Download

 

Is Trust Your Strategy?

Trust in New Media (image by notsogoodphotography)

Does your digital marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them?

Does your digital communications bring your target market closer to trusting you or your company? A check for trust might just be the one check you do in your digital communications.

I was at a meeting the other day and the speaker asked everybody to look around the room and put a number 1 thru 5  above the head of people in the room based on how much you trust them. 1 being you barely trust them and 5 being you would trust them with the keys to your house and your kids while on vacation. Pretty good exercise.

Then he flipped it around and told everybody to look around the room and place these same numbers based on how much this person trusts you.

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How to Build Authority for Your Website

How to Build Authority for your Domain

Having an authoritative website helps you create more leads, prospects, and sales. Not only will this help you when someone searches for your website but it allows you to create a launching pad for other marketing efforts. There are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as…

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