Social networks VS Google
Here is a secret to engaging and mastering the social space… pick one social network and focus on that one first. Pick one and interact in only that one network. Focus and act daily on what you can do to increase awareness, interaction, and engagement.
Why is this critical for you to do this now? Let’s start with referral traffic. I saw a very interesting graph from a report title Social, SEO, and the Open Graph: What to Do Now (PDF).
Now this is nothing new but what was striking to me was the vast amount of difference in google vs social networks. Take a site like USA today, referral traffic from Google ranks in at 6% while 29% comes from the social space.
Down at the low end the Gap’s referral traffic from Google barely slips by the 7% of referral traffic from the social web. With these stats you can’t help but say to yourself… gee I should be in the social space. Let’s go past all the obvious and beyond the catch phrases and talk action items.