Surveillance cameras are ubiquitous, providing constant footage of public spaces like major intersections and bank tellers to even private front doorsteps. But integrating artificial intelligence (AI) and security camera technology, like CCTV, is only a recent development.

That integration represents a significant improvement over prior surveillance, and one Florida-based company is at the forefront. IC Realtime is responsible for introducing Ella, software that uses AI to analyze footage and return search results based on a selection of hundreds of thousands of natural language queries. Billed as “the Google of CCTV” by The Verge, Ella allows users to search through a footage database by looking for key indicators, even down to specific colors of clothing or even models of cars.

The footage is then sorted by time period and given a simple thumbs up or thumbs down rating scale to improve future queries. While Ella’s functionality may not seem like much, its implications for surveillance and law enforcement are striking.

Investigators may no longer have to spend hours pouring over surveillance footage, manually searching for suspects matching key indicators. Instead, Ella could do it, and potentially help police catch criminals sooner.

IC Realtime CEO Matt Sailor spoke with The Verge about the company’s technology: “Let’s say there’s a robbery and you don’t really know what happened. But there was a Jeep Wrangler speeding east afterward. Read more from…

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