The concept of artificial intelligence was the stuff of science fiction in the early days and became popular when anthropomorphic robots were featured on literature and eventually the silver screen. With technology making amazing things happen over the years, science fiction has now become reality.

AI has improved in leaps and bounds in recent years, with machines now closer to being that of the droids of Star Wars. Our real-world robots are now being developed to be capable of carrying out tasks in such a way that we consider ‘smart’ due to machine learning (ML).

Machine learning is an advanced application of AI based on the idea that humans feed machines data and let them learn for themselves. This allows us to use machines to make them do work faster and more precise across different industries.

Webcast, August 21st: The New Rules of Content Optimization for 2018 AI has been creating compelling customer experiences by applying machine learning and the internet of things using different devices across various channels and touchpoints. This is why Netflix can offer movie and TV recommendations and virtual assistants such as Alexa can answer many questions thrown at them.

With technology continuously improving AI capabilities, it doesn’t stop there. With artificial intelligence continuously evolving, customer experience will improve over the years. Read more from…

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