Instagram is changing its algorithm to make things a little more timely. Users are now likely to see newer posts higher up, the image-sharing app said in a statement on Thursday, adding that its feeds will “feel more fresh.” Instagram’s algorithm, in other words, won’t be meddling quite as much.
More images and videos will be allowed to bubble up as they come. The company also said it was testing a “New Posts” button so that users can refresh their feeds when they want to, rather than automatically being transported to the top in the middle of browsing.
The changes are in response to user feedback. They appear to address some common gripes, like how certain posts can keep appearing on your screen for days and days and days, or how your feed can begin to feel skewed in favor of the same old friends you habitually double-tap.
“We did this via a number of changes, including an adjustment so that very old content does not get bumped up higher in feed,” said Gabe Madway, Instagram’s spokesman. He added that the company was not returning to a chronological feed.
As Instagram said in its statement (apparently addressing users in the Western Hemisphere): “If your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.” Still, the move appears to dial back, even if only slightly, the major change that came in March 2016 when Instagram said feeds would be “ordered to show the moments we believe you will care about the most.” The daily Bits newsletter will keep you updated on the latest from Silicon Valley and the technology industry, plus exclusive analysis from our reporters and editors. Please verify you’re not a robot by clicking the box. Read more from nytimes.com…
thumbnail courtesy of nytimes.com