Intel is facing a turning point in its nearly 50-year history. Intel CEO Brian Krzanich resigned yesterday, following an ongoing investigation into a past consensual relationship with an Intel employee that violated the company’s non-fraternization policy.
It’s a surprise end for Krzanich, who first joined Intel more than 35 years ago, and spent most of his time at the company on the operations side. Krzanich was appointed Intel CEO five years ago, and was left with the messy task of fleshing out Intel’s mobile strategy and driving the company forward in new markets.
Known for PCs and servers, Intel’s business has been disrupted by smartphones and the cloud, and was caught seemingly unaware by the rise of AI and autonomous vehicles. While you might have previously cared about what Pentium processor was inside a laptop with an Intel sticker plastered on it, these days Intel’s relevance has declined.
You don’t hear “Intel Inside” anymore or the jingle during commercials, and billions of smartphones don’t rely on Intel processors. Krzanich spent the past five years fighting this decline all while trying to position Intel for the future.
There have been promises of smart buds, Intel-powered smartwatches, smartglasses, an Intel TV service, drones with Intel chips, and self-driving cars, but around 85 percent of Intel’s revenue still comes from its server and PC work. Intel has tried to reposition itself multiple times at CES in recent years with flashy keynotes, but the efforts have been unconvincing and lacked focus. Read more from theverge.com…
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