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About this course: This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem.

It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course. Who is this class for: This course is designed for learners seeking knowledge about marketing analytics.

It is recommended that the learner have knowledge of Microsoft Excel. Taught by:  David Schweidel, Associate Professor of Marketing Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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