Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.

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hide caption Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.

One of the most famous, Amazon’s Alexa, got her name because of CEO Jeff Bezos’ preference. “The idea was creating the Star Trek computer.

The Star Trek computer was a woman,” says Alex Spinelli, who ran the team that created the software for Alexa. Spinelli is now the chief technology officer of LivePerson.

His boss, CEO Robert LoCascio, is bothered by that story about Alexa. “That’s just not a good enough reason to make a technology a woman,” LoCascio says. Read more from npr.org…

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