Artificial Intelligence (AI) or often called as machine learning, is finding its feet in every field. Be it stock trading, marketing, healthcare or fraud detection, the AI is certainly giving humans a run for their money.

The newest addition of AI is coming in the product design front. That is the newest area in the consumer facing businesses where trends, fashion, preferences and taste changes every now and then.

And the companies, already burdened with R&D overheads, are just not able to cope up with the fast change. Titan Company, a part of the USD $100 billion plus revenue Tata Group, has found an innovative way of using the AI-led design in its range of personal accessories like watches, jewellery, sunglasses, and eyewear.

The idea is in a very initial stages, say people familiar with the development. This Bangalore-based company is actually experimenting with the AI-led product design model. Read more from…

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