Good scientists are not only able to uncover patterns in the things they study, but to use this information to predict the future. Meteorologists study atmospheric pressure and wind speed to predict the trajectories of future storms. A biologist may predict the growth of a tumor based on its current size and development.

A financial analyst may try to predict the ups and downs of a stock based on things like market capitalization or cash flow. Perhaps even more interesting than the above phenomena is that of predicting the behavior of human beings.

Attempts to predict how people will behave have existed since the origins of humankind. Early humans had to trust their instincts.

Today, marketers, politicians, trial lawyers and more make their living on predicting human behavior. Predicting human behavior, in all of its forms, is big business. Read more from…

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