Facebook held its F8 annual developer conference in San Jose, Caif. this week under the lingering cloud of the Cambridge Analytica data harvesting incident. Mark Zuckerberg addressed the incident head-on in his opening keynote before moving on to announcements, including an update to Workplace by Facebook. As a reminder, Facebook launched Workplace in 2016. Workplace can be used to communicate via groups, to chat with colleagues and offers the social networks features in a corporate environment.
At the conference, Facebook announced more than 50 new integrations with SaaS offerings like Jira by Atlassian, Microsoft SharePoint, Kronos for HR among others to extend the environment. Facebook claims 30,000 organizations are currently signed up to Workplace and is betting on boosting that number by adding functionality through these vendors.
The announcement follows on the heels of several announcements made at last year’s F8 conference, which enabled Workplace to deploy customized bots and integrate cloud services like Box and Dropbox. This year’s new additions are expected to make integrations and deployments of bots a lot easier.
Another announcement worth noting is the release of a significant upgrade to the Messenger Platform that will provide businesses with the ability for brands to incorporate augmented reality (AR) into their Messenger experiences. The result is when a person interacts with your business in Messenger, you can prompt them to open the camera, which will be pre-populated with filters and AR effects that are specific to your brand.
Facebook referenced the recent scandal in updates designed to reassure people about the safety of their data and profiles, including announced plans to build Clear History. Clear History will give users insight into the websites and apps that send information when you use them, the power to delete this information from your account, and makes it possible to turn off Facebook’s ability to store the data associated with your account going forward. Read more from cmswire.com…
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