Bitcoin and other cryptocurrencies caused a global interest in blockchain technology and Initial Coin Offering (ICO) projects. Dozens of new cryptocurrency startups are emerging each month, influencing almost every field of modern economy.

According to the research, an average investment in blockchain projects is around $1 million. However, it is not easy to reach such amount without some serious preparations.

If you want to be competitive among others projects, you have to make a good plan for promotional activities. In this article, we will show you 8 tips on how to develop an effective marketing strategy for blockchain startups. No matter what kind of project you are launching, you have to learn everything about the target audience before you begin.

This goes for blockchain startups as well. First of all, you need to adapt marketing strategy so as to fit the industry.

Always try to align your strategy with the latest trends in this field and match the taste of key opinion leaders. Besides that, you should know that blockchain technology is still a new thing, which means that many people don’t know anything about it. Read more from…

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