Sendy co-founders Joshua Reyes (centre) and George Hartley (right), with customer success manager Nicolas Vibert. Source: Supplied.

Aussie-founded blockchain email startup Sendy, which rewards people for engaging with marketing emails, has raised $500,000 in its initial coin offering (ICO) pre-sale. The pre-sale has been led by two crypto funds, New Zealand based Techemy Capital and Australian Apollo Capital, in the lead up to Sendy’s public ICO, planned to open later this year.

Headquartered in Singapore, Sendy was founded last year by Aussies Josh Reyes and George Hartley — a pair familiar with the startup journey. Hartley previously co-founded Bluethumb, an online art marketplace, alongside his brother Ed Hartley.

He also co-founded SmartrMail, a personalised email marketing tool for e-commerce and graduate of the Startmate accelerator backed by Blackbird Ventures. At the latter, Reyes served as marketing coordinator.

According to Hartley, Sendy is designed to solve a “twofold problem” in the way emails are used. Because emails are free, there’s a lot of scope for spam — according to Hartley more than 50% of all emails are junk — and very little incentive for readers to click on content. Read more from…

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