Often described as a distributed ledger, blockchain is a technology that allows companies a transparent and secure way to store data in ordered records. Blockchain is also associated with “Bitcoin” (a popular token), “cryptocurrency” (digital tokens of all kinds) and ICO’s (Initial Coin Offerings). And currently the new celebrity accessory is a cryptocurrency endorsement pre-ICO. Paris Hilton, Floyd Mayweather, and WuTang Klan’s Ghostface Killah have jumped onto the cryptocurrency fad hoping to make fast cash by promoting ICO’s to their fans. Yet with all the buzz and hype around money being raised from the sale of digital tokens, there is a growing misconception around the actual value of building a business. This notion needs to be recognized by entrepreneurs that want look past the buzz of cryptocurrency and focus on the underlying Blockchain technology to create new value. Here are five nuggets of sound advice for entrepreneurs looking to optimize their business with blockchain. Related: 5 Essential Podcasts for Entrepreneurs Serious About Cryptocurrency

One example of a company focused on customer thinking design is SAP, the software corporation with $22B a year in revenue. Read more here…

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