Businesses that embrace modern digital technologies see significantly higher growth margins than those that are slow to adopt them. But while large companies like Microsoft and IBM are already applying blockchain to their infrastructures, small businesses are lagging when it comes to implementing the technology.

Data has become the lifeblood of business, but companies of all sizes are limited when it comes to what information they can acquire and from whom they can acquire it. Businesses looking to add customers typically have to earmark funds to get data from third-party vendors like Facebook or Amazon — and this is on top of the money they already spend for advertising campaigns.

Amazon and few other behemoths have cornered the market when it comes to acquiring and selling data. Everything from shopping habits to political leanings to health concerns of their users is information the buyer can trust.

However, blockchain stands to revolutionize this process by making data trustworthy all on its own. The distributed ledger offers full transparency, so buyers and sellers can see the source of any information, and whether it has been tampered with.

Ultimately, this means internet giants will no longer be the only trusted source for data and small businesses can now begin to reap the benefits. Related: Why Blockchain Matters to Small Businesses If small businesses can share data with one another directly, they can make a wider variety of it available at a lower cost, provided there are privacy mechanisms in place when it comes to how the information is used. Read more from entrepreneur.com…

thumbnail courtesy of entrepreneur.com