The company is using blockchain technology – a buzzword during this year’s legislative session – to give producers and consumers the opportunity to track beef products farm to table. Founders believe this pilot program could be the beginning of more international trade opportunities for ranchers, and may put Wyoming on the front lines of “ethical agriculture.” The end goal is to highlight living conditions of livestock, ultimately producing higher-quality meat to sell in foreign markets.
Co-founder Rob Jennings, CEO of Wyoming Certified Beef LLC, said, at the very least, the endeavor will get people talking about Wyoming beef. “We currently have millions of dollars in agricultural assets tagged in Wyoming,” Jennings said.
“We are taking a new, modern technology and using it not to change what the Wyoming rancher does, but to demonstrate what the Wyoming rancher does. We can show the data points – where cattle are fed, where they graze, how they are handled and how they are vaccinated.
Blockchain becomes not just a practical tool for increasing sales, but for telling a story of the Wyoming rancher.” The company is incorporated in Cheyenne, but ranchers throughout the state are taking notice. Wyoming Sen. Read more from trib.com…
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