The art of persuading with your words is a skill that should be learned by all. No matter what station or level you attain in life your ability to get people to pay attention and act with your words will come in handy. There really is power in the written word. This art and quasi-science is called copywriting. What follows are some of what we consider the best books on copywriting.
Like any top 10+ list of books choosing which books cover copywriting is tough. If we left any out feel free to add them below. We should also mention all of these books are currently on our bookshelf (both real and virtual).
Top Copywriting Books
Best copywriting books and the top 10+ books on copy writing. This list includes not only modern copywriters but the greats throughout history.
"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" David Ogilvy --This text refers to the Kindle Edition edition.
Tested Sentences That Sell: How To Use "Word Magic" To Sell More And Work Less! [Elmer Wheeler] on Amazon.com. FREE super saver shipping on qualifying offers. In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus
Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business Success, No B.S.
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
"...An excellent, practical guide to writing with conversion rates in mind" -- Nick Usborne, Author, Net Words: Creating High Impact Online Copy"...this is a must have volume." -- Larry Chase, WDFM.com Publisher and Author"Any business-person who wants to succeed online should read and implement the tactics and strategies found in this book" -- Michael Drew, Entrepreneur Press"This is the Strunk & White of writing for the web."
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
William Zinsser is a writer, editor and teacher. He began his career on the New York Herald Tribune and has since written regularly for leading magazines. During the 1970s he was master of Branford College at Yale. His 17 books, ranging from baseball to music to American travel, include the influential Writing to Learn and Writing About Your Life.
A fun and authoritative guide to writing masterful copyGreat copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium.
Breakthrough Advertising [Eugene M. Schwartz, Martin Edelston] on Amazon.com. FREE super saver shipping on qualifying offers. Like new. A small amount of highlighting in first chaper
How to Write a Good Advertisement Publisher: Wilshire Book Company [Victor O. Schwab] on Amazon.com. FREE super saver shipping on qualifying offers.
How to Make Your Advertising Make Money [John Caples] on Amazon.com. FREE super saver shipping on qualifying offers. How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs: Joseph Sugarman: Amazon.com: Kindle Store
Download Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson, John Forde: Marketing research shows that 80% of an ad's or sales letter's success comes from the headline and lead. Every marketer worth the name can tell you how important the headline is.
Every discipline--from brain surgery to auto making to marketing--is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, considerations, codicils, constraints, criteria, and customs that have been developed over time.
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
"CASHVERTISING is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries." --Roger Dawson, author of Secrets of Power Negotiating"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor.
Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) [John Caples] on Amazon.com. FREE super saver shipping on qualifying offers. A veteran copywriter offers advice on how to spark ideas and then capture them in copy
provides plenty of techniques, including the most comprehensive and practical discussion on dialogue that I have seen. -- Scr(i)pt Magazine-Mar./Apr. 2006
The authors of this work believe top salespeople can be developed by applying the principles of hypnosis to sales presentations. They give a brief history of hypnosis and describe how it has been used in the counseling professions. They then show how the same techniques of trust building, wording, voice tone, and delivery can be applied to sales situations.
Magic Words That Bring You Riches [Ted Nicholas] on Amazon.com. FREE super saver shipping on qualifying offers. By Ted Nicholas. paperback edition
Techniques of Propaganda and Persuasion [Magedah E. Shabo] on Amazon.com. FREE super saver shipping on qualifying offers. Open your eyes to the ways that the media tries to influence you with the most complete introduction to propaganda available
Roger A. Shapiro has been paid to write since the late 1970s. During the ensuing decades, wonderful teachers, demanding clients and business experience has shaped his results-based approach to writing. A journalist, publicist, marketeer and copywriter, Roger has written for every medium.
There is a hidden lesson in Hatch's latest paean to modern direct-mail methodologies: do not be too quick to pick successful companies to feature as examples in business books, because the minute they are selected, chances are 50-50 that their profits will start dropping. Despite the highlighting of J.
Tested Advertising Methods (Prentice Hall Business Classics) [John Caples] on Amazon.com. FREE super saver shipping on qualifying offers. A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.