Your prospects and potential clients are asking themselves right now… who are you and why are you talking to me?
You better have a good answer.
In personal branding there is one skill upon everything else depends – your communication skills.
Your focus and effort is placed on becoming a leader in your market and communication is the backbone of leadership. You must focus on transferring your ideas, thoughts, desires, etc. from the privacy of your mind to a common place where other people can share them.
A true brand leader is able to reach their market on a rational, emotional, and value based level.
You must learn to craft your message, however complex it may be, to something that is accessible to those who may not share your knowledge or background.
By successfully getting your message across, you convey your thoughts and ideas effectively.
“Regardless of the changes in technology, the market for well-crafted messages will always have an audience.”
— Steve Burnett
Communicating to Your Market
When crafting your communications it must go right to the heart of your market.
Knowing your market and audience is essential.
True communicators have an appreciation for positioning.
You must understand the people your trying to reach. You need to know what your market can and can’t hear.
Send your message in through an open door rather than trying to push it through a wall.
Your messages must be rooted in the values and culture of the market. Your communication and messaging must be of significant importance to your clients or prospects and the media.
Part of knowing your audience is the ability to listen. Communication can’t always follow the top-down model. With the connection and intertwining of information today, leaders need to be masterful listeners; they need to be able to receive as well as send.
Focus on crafting communications that affect the vision, mission, and transformation of your market.
The chief intention of your communication is to build trust between you and your market.
Don’t Forget the Call To Action
Remember one of the most important things to do when communicating is issue a call to action. These messages galvanize people to rally behind you. They tell people what to do and how to do it. Never forget that your messaging and communication has to get people to move.
They are going to move somewhere they might as well be moving with you.