The most important step to creating a personal brand is defining your personal brand.
To do this you must define the core of who you are to create the core of your personal brand.
This is the essence of you. What you are, your values, you personal mission from the inside out.
This is a critical element of your personal brand. You can’t fake this, if you do create a core brand that is not in alignment with your primary values everything around your brand will be completely ineffective.
A brand is a person’s gut feeling about a product, service, or organization. It’s a person’s gut feeling, because brands are defined by individuals, not companies, not markets, or publics. It’s not what you say it is, it’s what they say it is.
Your Core Brand Must Differentiate
Our brains act as filters to protect us from too much information. We are hardwired to notice only what’s different.
So explore your landscape and be different.
You want to create a personal brand for which people believe there is no substitute.
When you are speaking or doing something from your core you don’t have to think about it. In fact, your prospects or customers will resonate with this.
Communication is even more nonverbal as it is verbal. When you are speaking from your core of knowledge and experience no matter what medium you choose, this will resonate true.
Core Brand Creation
Creating a core brand is not as easy as it looks. Answering the below questions will help you get started but keep in mind this takes focus.
- Who are you?
- What do you do?
- Why does it matter?
Unless you have amazing answers to these questions you need more focus.
Or more concise questions:
- Clearly define your product or service.
- What are your core values?
- What is your personal mission in life?
- What is your tagline? Yes, personal brands need taglines.
Now comes the difficult part. You must take the above items and dig even deeper. The goal here is to get to the level within yourself where the core of what you do and say comes natural.
This done correctly will create an instant bond with your customers and prospects. They will know you are speaking and communicating on a core level. In fact, this is the most effective way to build your personal brand.
The key in answering the above questions is to be concise, clear, and effective. Take some time to do this exercise as done correctly it will pay off massively.
In the next segment I will give you the key steps on how to innovate and create distinctiveness with your personal brand.