In the average minute, Facebook users like 4,166,667 posts, Twitter users post 347,222 tweets and Vine users view an astounding 1,041,666 videos. Software company…
Social Media
Social Media
Could This Be Facebook’s Move Toward E-Commerce?
For some categories of products the ability to sell right on Facebook could be a gem of an opportunity. In one of our most…
Social Media
3 Thoughts on Facebook — Messenger, Parse, and Vacuum of IoT Data
When I heard about some of the latest announcements from Facebook 3 things struck me. First, the news on how Facebook may host news…
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How to Not Engage in Social Media Successfully
I’ve noticed a welcome trend these last few months—social reality has hit social media. I’ve always said that social media is just one spoke…
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How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you…
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Social Media Kills Brain Cells [study]
Okay, first I’ve been studying social media. Not formally and not in the triple blind and an army of PHD’s or lab rats kind…
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Intent and Selling in Social Media
This post is for someone looking to sell a product or service with social media engagement. Yes I know social media is not for…
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How to Promote a Tweet on Twitter
We are always testing new ways to drive traffic to our sites. When promoted Tweets first came out we were all over them. Then…
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Are We One Step Closer to Facebook Tagging That Coca-Cola Can in the Background?
Facebook just rolled out an update for page tags where pages can tag other pages in much the same way people do. Today, we’re…
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How to Get More Facebook Likes
I got to speak at a marketing expo we attended this week. The topic I discussed strategies for engagement on Facebook. I first shared…
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You Wont Believe How Much This One Change Improved This Facebook Ad
Facebook recently made a change that so far has had some big impacts on our own advertising. They added what are called Call to…
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Did Facebook Just Declare War on These Sites?
Has the internet became Facebook and is it smart to base so much of your traffic on one social network? Salon has a great…
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How to Tap Into the Purchasing Power of Millennials with Social Media
A recent study (Millennials Drive Social Commerce: Turning Their Likes, Follows or Pins Into a Sale) by University of Massachusetts Dartmouth uncovers the triggers behind why…
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It’s Not What but It’s the Why That Counts
One of the first questions I get asked when I sit down with somebody to engage in new media goes something like this… What…
Social Media
Facebook Tweaks News Feed: Page Text Updates Aren’t Working, Won’t Be Shown As Much
What is the goal of the Facebook news feed? Today a blog post from Product Manager Chris Turitzin (News Feed Ranking) answered that very…
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Abraham Lincoln and Social Media
When Abraham Lincoln was faced with keeping the United States together during the Civil War he was fortunate to have a new technology– the…
