A: At CoSchedule, we have a battle cry: “Results or Die!”. Content marketing is competitive, crowded, and cluttered.
Everyone is clawing for the same people’s attention—and they’re doing the same things to get it. In the end, the marketers who find their competition-free content niche will win out.
Competition-free content is about boiling the principle of differentiation into your content marketing strategy. Regular content marketing is filled with noise, thrashing, and fierce competition.
Competition-free content is content that adds tremendous value to your customers and audience that only you can produce. It’s content that stands out through topic, structure, or media type.
And it renders competition irrelevant because this is uncontested space. My best advice is to look at your competition, research their content, and strategize your competition-free content. Read more from heidicohen.com…
thumbnail courtesy of heidicohen.com