A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media efforts.

Auditing the performance and outcome of your social media marketing gives insights on how your brand compares to the size, weight, reach and influence. Here’s how you can conduct a successful social media audit in 12 steps.

1. Schedule It Instead of waiting until a potential problem is detected or for failing results to appear, proactively schedule an audit for your brand at least two times a year.

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