SEO feels like it changes every day – once upon a time, you could stuff repeated keywords into your pages, or buy links to boost your ranking, but now its an entirely different story. First off, I want to hit you with a pretty hefty stat: Google facilitates over 63,000 searches per second on any given day.

That’s a lot of potential customers that are actively looking for something – and these aren’t just people who are scrolling through social media, they’re people who want information on something. This is why SEO is such a powerful marketing method.

And, because there’s so much jargon and misinformation out there, we’ve put together this list of twelve things you can do to your blog posts to improve their Google ranking. Check it out if you need inspiration for your SEO efforts.

It’s the same with blog posts – but imagine Google is your all-seeing, all-knowing professor. Most of us aren’t established experts in our fields, so integrating cold, hard data and credibly sourced information to back up our points builds reader trust, and indicates to our Professor (sorry, Google) that we’re providing good stuff.

Today, the quality of your content is one of the most important Google ranking factors. According to Andrey Lipattsev, a Senior Search Quality Strategist at Google, high-quality content is one of the two most important signals used by Google to rank blog posts in searches. Read more from…

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