Data doesn’t lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI. Marketers are now spending 25% of their overall budget on content marketing, and this infographic from the digital marketing trainers at Digital Vidya outlines a series of data-backed tips on how to make best use of that spend.

The infographic contains more great tips on: This post was first published on The must-read news, updates, and insights into all things social media marketing.

Interactive content can move users from likers to lovers of your brand. Contributor Barry Feldman presents a variety of ways to woo customers with interactive content.

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