Data doesn’t lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI. Marketers are now spending 25% of their overall budget on content marketing, and this infographic from the digital marketing trainers at Digital Vidya outlines a series of data-backed tips on how to make best use of that spend.

The infographic contains more great tips on: This post was first published on Inc.com. The must-read news, updates, and insights into all things social media marketing.

Interactive content can move users from likers to lovers of your brand. Contributor Barry Feldman presents a variety of ways to woo customers with interactive content.

Facebook’s announced the second element of their coming News Feed shift, this time focused on highlighting trusted publications. The free newsletter covering the top industry headlines Read more from socialmediatoday.com…

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