I never realized it back then, but growing up in church, I learned an important marketing lesson: You have not because you ask not. That’s a loose translation of a Bible passage (I don’t recommend building an entire theology around that verse alone) that conveys an important point in life: If you want something, you typically have to start with the ask.

A typical case in point. Every now and then my wife wants my help with something she’s doing.

But unless she actually tells me she wants my help, she’s not inclined to get it. It’s not that I’m being a jerk.

I’m just not aware that my assistance is needed. So, in light of that – and unless it’s obvious that help is warranted – I wait until asked.

Sometimes that works out, and sometimes it doesn’t. But I always tell her there’s one surefire way for her to get what she wants: Ask. Read more from searchenginejournal.com…

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