With Google’s upcoming switch to mobile-first indexing due mid-year, it is time to boost your business with the creation of a mobile-friendly website. Consider the following four tips for optimizing your website on any device in time for the shift to mobile first.

Google uses your desktop content to determine your website’s ranking for both desktop and mobile, meaning your rankings now depend on how your content appears on a desktop rather than on mobile devices. But since more people now access the internet with their mobile devices than from a desktop, Google has officially decided to rank websites based on mobile content.

If your website does not have a responsive layout, has a slow loading speed or poorly designed navigation and content, your ranking is likely to decrease if you don’t optimize your site for mobile before the shift. Recent studies indicate that  47% of consumers want a web page to load in two seconds or less, and 40% of viewers leave a website if the loading process takes three seconds or longer.

These statistics, along with Google’s announcement that mobile page loading speed will be a crucial factor for determining rankings after the switch, should be enough to make every business owner double-check their website’s mobile loading time. Determine the loading speed of each of your website’s pages with the use of Google Tools Chrome User and Page Speed Insights.

If you need to accelerate your loading speed, the following methods are among those most recommended: A typical error that businesses tend to make is adapting their desktop websites to mobile while still behaving as if mobile is simply an addition to the desktop site. To achieve high rankings after the switch, companies must prioritize mobile by making adjustments based primarily on mobile users’ experience. Read more from smallbiztrends.com…

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